Coral reefs in Okinawa in Japan are on the verge of extinction due to global warming. Since 2009, SEKKISEI has been conducting the SAVE the BLUE project to save endangered coral reefs. In 2019, we celebrated the 10th anniversary of the project and started on reforestation in the Tohoku region. Now, Now, we have expanded the project overseas to China, Taiwan, Hong Kong, South Korea, Thailand, Singapore, Malaysia, Indonesia and the United States.”

Our Mission

Creating Beauty in a Sustainable World

SEKKISEI is committed to helping protect marine habitats and forests across the globe. We contribute a portion of sales during the SAVE the BLUE campaign to environmental conservation and education initiatives.

Coral Reef Alliance

In the United States, a portion of sales from SAVE the BLUE products are donated to the Coral Reef Alliance, an organization dedicated to restoring and protecting coral reefs. The donation supports conservation programs in their focal regions of Fiji, Indonesia, and the Hawaiian Islands.


Through SAVE the BLUE, a total of 17,978 coral polyps have been planted over the last twelve years, expanding the coral forests of Okinawa in Japan and beyond. This equals 109,072,619cm², which is approximately 29 times the size of a 25m regulation-size pool.