Coral reefs in Okinawa in Japan are on the verge of extinction due to global warming. Since 2009, SEKKISEI has been conducting the SAVE the BLUE project to save endangered coral reefs. In 2019, we celebrated the 10th anniversary of the project and started on reforestation in the Tohoku region. Now, Now, we have expanded the project overseas to China, Taiwan, Hong Kong, South Korea, Thailand, Singapore, Malaysia, Indonesia and the United States.”

Our Mission

SEKKISEI aims to realize a sustainable society where people live in happiness through its core business of beauty.

SEKKISEI has been conducting its SAVE the BLUE project to save the endangered coral reefs in Okinawa prefecture since 2009. In 2019, we also started on reforestation in the Tohoku region.

We contribute a portion of sales during the SAVE the BLUE campaign to environmental conservation and education initiatives.

Coral Reef Alliance

In the United States, a portion of sales from SAVE the BLUE products are donated to the Coral Reef Alliance, an organization dedicated to restoring and protecting coral reefs. The donation supports conservation programs in their focal regions of Fiji, Indonesia, and the Hawaiian Islands.


Through the project, a total of 19,538 coral polyps have been planted over the last twelve years (​118,589,237 cm2 in total: approx. 31.6 times the size of a 25 m regulation-size pool), expanding the coral forests of Okinawa in Japan. Also, 533 trees total have been planted for the last two years.