The Coral Reef Alliance is a global nonprofit organization dedicated to preserving coral reefs and protecting the hundreds of millions of people and 25% of ocean life that rely on them. The approach is science-based and holistic, demonstrating that by supporting resilient coastal communities, reducing water pollution, and promoting sustainable fisheries, reefs can adapt even in the face of global climate change. We help contribute to saving coral reefs through three initiatives:

Clean Waters for Reefs

Clean Waters for Reefs

Habitat Protection

Habitat Protection

Coral Bleaching

Coral Bleaching

Actions You Can Take
to Save Coral Reefs

Wear reef-safe sunscreen and/or a rash guard

Don’t stand on or touch coral reefs

Don’t collect shells or pieces of coral, even if they look dead

Avoid single-use plastics

Use reusable products to eliminate waste

Actions You Can Take to Save Coral Reefs

Actions You Can Take
to Save Coral Reefs

Wear reef-safe sunscreen and/or a rash guard

Don’t stand on or touch coral reefs

Don’t collect shells or pieces of coral, even if they look dead

Avoid single-use plastics

Use reusable products to eliminate waste

25%

of all marine life depend
on coral reefs.

500M

people depend on coral reefs for food,
income, and coastal protection.

500M

people depend on coral reefs for food,
income, and coastal protection.

$375B

in services comes from coral
reefs each year.

25%

of all marine life depends
on coral reefs.

500M

people depend on coral reefs for food,
income, and coastal protection.

500M

people depend on coral reefs for food,
income, and coastal protection.

$375B

in services comes from coral
reefs each year.

Mission

Our Mission

Since 2009, SEKKISEI has been dedicated to supporting ocean conservation and environmental efforts through the brand's SAVE the BLUE project. In 2018, we partnered with The Coral Reef Alliance, a global nonprofit organization committed to preserving coral reefs, to further expand our sustainability initiatives.

SEKKISEI aims to realize a sustainable society where people live in happiness through its core business of beauty.

SEKKISEI has been conducting its SAVE the BLUE project to save the endangered coral reefs in Okinawa prefecture since 2009. In 2019, we also started on reforestation in the Tohoku region.

We contribute a portion of sales during the SAVE the BLUE campaign to environmental conservation and education initiatives.

Donation

Coral Reef Alliance

In the United States, your purchase of any CLEAR WELLNESS product in the month of June includes a donation* to The Coral Reef Alliance. In support of the SAVE The BLUE project, SEKKISEI will donate a portion of the proceeds of each product sold.

In the United States, a portion of sales from SAVE the BLUE products are donated to the Coral Reef Alliance, an organization dedicated to restoring and protecting coral reefs. The donation supports conservation programs in their focal regions of Fiji, Indonesia, and the Hawaiian Islands.

Results

Results-to-Date

Our donations directly support the efforts of program teams dedicated to maintaining the health of corals and fortifying their resilience against the challenges posed by climate change.

 

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Through the project, a total of 19,538 coral polyps have been planted over the last twelve years (​118,589,237 cm2 in total: approx. 31.6 times the size of a 25 m regulation-size pool), expanding the coral forests of Okinawa in Japan. Also, 533 trees total have been planted for the last two years.

 

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CLEAR WELLNESS Overnight Cream

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CLEAR WELLNESS Balancing Liquid N

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CLEAR WELLNESS Moisture Protect Mist

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CLEAR WELLNESS Water Shield Cream

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CLEAR WELLNESS Vitalizing Serum

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CLEAR WELLNESS Softening Milk N

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CLEAR WELLNESS Vitalizing Eye Cream

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CLEAR WELLNESS Gentle Wash

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CLEAR WELLNESS Vitalizing Serum

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CLEAR WELLNESS Softening Milk N

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CLEAR WELLNESS Vitalizing Eye Cream

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CLEAR WELLNESS Gentle Wash

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CLEAR WELLNESS Overnight Cream

Sold out

CLEAR WELLNESS Balancing Liquid N

Sold out

CLEAR WELLNESS Moisture Protect Mist

Sold out

CLEAR WELLNESS Water Shield Cream

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**In support of the SAVE The BLUE program, SEKKISEI will donate a portion of the proceeds of each product sold with a minimum donation of $2,500 to The Coral Reef Alliance (6/1/24-6/30/24)